"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
4.36 25
7.49 USD LimitedAvailability
TripleClicks is the home of 12,175,014 Members in 195 countries worldwide!

Create an account

NOTE! By submitting this registration, you are acknowledging that you have read and agree to the TripleClicks Privacy Policy.

Join FREE today

Account created

You're now a TripleClicks member! Now is a great time to get some ZCredits, which are used to bid on Pricebenders auctions, play Eager Zebra games and more!

Continue to TripleClicks

Get some ZCredits now!

What are ZCredits? They're used for bidding in Pricebenders™ auctions, playing Eager Zebra™ games, downloading TC Music, listing stuff you no longer need for sale at TripleClicks, and more! Learn more about ZCredits.

Billing Info

Payment Info

ORDER TCREDITS MAYBE LATER

50 ZCredits are now in your account--ready for you to use! We've also dispatched a quick order confirmation email to you. Thank you!

CONTINUE TO TRIPLECLICKS

Word of Mouse: The Marketing Power of Collaborative Filtering (25)

(25)

Word of Mouse: The Marketing Power of Collaborative Filtering

$7.49

You save 37% off the regular price of $11.99
Add to Cart

Description

"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Similar Items